We collaborated with LAMONACA to design and develop a Shopify storefront that reflects the brand’s ethos of refined luxury and innovation. From seamless user experience to elevated visual storytelling, the store was crafted to embody the same level of detail and sophistication found in their garments. Every touchpoint—from product display to checkout—was built to evoke the feeling of exclusivity and modern British craftsmanship, ensuring the digital presence lives up to the standard of the brand itself.
To set the foundation for Lamonaca’s Shopify store, we led an in-depth discovery phase focused on aligning the digital experience with the brand’s premium identity. Through competitor analysis, customer behavior tracking, and UX audits, we uncovered key insights: users were dropping off at critical touchpoints due to a lack of clarity around product details, and mobile performance was under-optimized despite being the primary traffic source. Strategically, we positioned the new experience around three pillars — brand-centric design, seamless shopping flow, and mobile-first performance. This allowed us to craft a visually refined storefront that not only captured Lamonaca’s minimalist luxury but also drove higher engagement and conversions across all devices.
Our approach to design was rooted in reflecting Lamonaca’s minimalist luxury through a clean, editorial-inspired layout. We focused on refined typography, generous white space, and a neutral palette to elevate the product presentation and align with the brand’s identity. Mobile-first interactions, streamlined navigation, and immersive product visuals were central to the experience, ensuring users could shop effortlessly while feeling the essence of Lamonaca’s craftsmanship in every detail.
Our approach to design was rooted in reflecting Lamonaca’s minimalist luxury through a clean, editorial-inspired layout. We focused on refined typography, generous white space, and a neutral palette to elevate the product presentation and align with the brand’s identity. Mobile-first interactions, streamlined navigation, and immersive product visuals were central to the experience, ensuring users could shop effortlessly while feeling the essence of Lamonaca’s craftsmanship in every detail. Subtle micro-interactions added depth without distraction, while key UX decisions — such as integrated size guidance and intuitive variant selection — were made to remove friction and increase confidence at checkout. Every element was considered to feel intentional, timeless, and on-brand.
Following launch, Lamonaca saw an immediate uplift in engagement and customer retention, with users spending more time exploring products and completing purchases. The streamlined mobile experience significantly reduced bounce rates, while the improved product presentation and storytelling strengthened the brand’s perception online. Post-launch, we supported the team with analytics tracking, performance optimization, and ongoing UX enhancements to ensure the store evolved alongside customer behaviour. With a scalable Shopify foundation now in place, Lamonaca is positioned to grow confidently — both in digital reach and brand equity.
The new Lamonaca storefront delivered a noticeable shift in both user behaviour and brand perception. Post-launch, the store experienced a 32% increase in conversion rate and a 47% boost in mobile engagement within the first eight weeks. Users were spending more time on site, interacting with product imagery, and moving through the purchasing journey with fewer drop-offs. More importantly, the redesign helped position Lamonaca as a premium fashion brand in the digital space, elevating customer trust and driving repeat purchases. The scalable Shopify foundation also enabled smoother product drops and inventory management, supporting the brand’s continued growth and operational efficiency.
