SEED is a new digital platform built around the world of padel. From the outset the aim was to create more than a brand that simply existed as an app — an identity that could extend beyond the digital product and blend naturally into the wider lifestyle and culture surrounding the sport.
Brand strategy
Brand identity
Creative direction
Visual system — typography, colour, graphic assets
Digital applications
Brand guidelines
Art direction
From creative direction and visual concepts through to the identity system, typography, colour palette, graphic assets, digital applications and comprehensive brand guidelines, every element was designed to create a strong, consistent and distinctive identity. Brought to life across mockups, assets and brand touchpoints, it moves seamlessly between the app, digital, physical and lifestyle spaces.